Imagine, Build, Play and Display!
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01 - creativity post


BuildUP brings new elements to the system of play invented by LEGO® in the 1940, allowing children to Imagine, Build and connect building blocks in all dimensions. Enabling Children to Display their creations in a simple and unique way as often as they want without any help from their parents. 


With its unique features BuildUP help foster Children’s Creativity1, leveraging 4 out of the 7 pillars of creativity building. Imagination and Originality, Flexibility, Decision Making, Communication and Self-Expression are inherent components of BuildUP. Imagine, Build, Play and Display with BuildUP!


1) Inspiring a Generation to Create: Critical Components of Creativity in Children, by Helen Hadani, Ph.D. & al. 2015, Center for Childhood Creativity,